In a landscape where the initial Metaverse hype has somewhat simmered down, and tech enthusiasts have shifted their attention towards the allure of AI, it’s crucial to explore the enduring potential of the virtual world. Remarkably, artists find themselves at the forefront of this digital realm, offering a plethora of creative possibilities that beckon engaging events and experiences. This burgeoning landscape is increasingly capturing the interest of brands and businesses looking to promote their products and services.
Early speculations about the Metaverse’s capabilities led to some grandiose predictions. For instance, Bill Gates’ two to three-year timeline for Metaverse work meetings, back in December 2021.
Within the next two or three years, I predict most virtual meetings will move from 2D camera image grids…to the metaverse, a 3D space with digital avatars,Bill Gates
We’re not there yet, although platforms such as Somnium Space are building all the tools for it. But this should not distract from the fact that the Metaverse remains ripe with opportunities. One of its popular activities is visiting NFT art galleries for example, exemplified by SOPRG’s captivating gallery in Somnium Space.
Jiří Školník, Czech painter
In this context, it comes as no surprise that art weeks and fashion weeks have become some of the Metaverse’s most popular events. These occasions provide a platform for showcasing digital art and fashion, which audiences can purchase via the Metaverse interface. Most Metaverse platforms facilitate these immersive experiences, and Somnium Space is no exception. Every Tuesday at 23:00 CEST for example, you can partake in artist exhibitions and interviews, followed by lively afterparties. For detailed information on these and other events, and to connect with the active community, make sure to join Somnium Space’s Discord server.
Art Serves as the Heart of Social Interaction
Consider the content we already consume and the reasons for venturing out. People often go out to watch a movie and then linger for drinks. Attending an art exhibition and engaging with the artist is a common occurrence. Art permeates our lives and social interactions. Therefore, a fully realized Metaverse can only exist if it empowers independent artists and creators. This vision was akin to the early days of YouTube, where individuals uploaded videos and rapidly gained massive popularity.
Twitter emerged as a platform for news sharing, and it played a significant role in events like the Arab Spring over a decade ago. Ordinary people armed with their phones became “citizen journalists,” documenting critical events and fueling anti-government movements. Instagram started as a social media platform catering to photography enthusiasts.
Over time, these platforms evolved to cater to diverse user interests, providing news, connecting with like-minded individuals, and showcasing intriguing content. For artists, however, making a living often relied on amassing a substantial audience for later monetization through advertisements. That all changed with the advent of Web3.
The Emergence of the Metaverse
Since the early days of the internet, the desire to connect people has been a prevailing theme—from forums to social media and now, the Metaverse. As with past iterations of the web, excitement and hype have led to necessary course corrections. The dot-com bubble serves as a stark example of overvaluation, with some companies failing and others, like Amazon, becoming juggernauts.
In the Web 2.0 era, MySpace preceded Facebook, but Mark Zuckerberg’s newsfeed innovation rendered MySpace obsolete. The Metaverse became a buzzword when Facebook transformed itself into Meta, emphasizing its commitment to creating and promoting the Metaverse. Everyone was eager to become a Metaverse expert, much as today, AI is the subject of widespread interest and advice.
It’s clear that the Metaverse isn’t a passing fad; it’s here to stay. It won’t fulfill the visions of immediate replacements for Zoom or Microsoft Teams in remote work, as some workplaces still prefer physical offices. Nevertheless, one thing remains evident—art boasts a sustainable business model within the Metaverse, primed for exploration and refinement. Every virtual world has its vibrant art scene, where people congregate to discover the latest in digital creativity.
Meetup in Somnium Space, Picture by Artur Sychov
Art’s presence in the Metaverse isn’t just incidental; it’s poised to be one of the driving forces behind its widespread adoption. People are increasingly drawn to virtual spaces to connect over shared interests, and art encapsulates the virtues of genuine connection and digital commerce. Don’t miss the opportunity to explore your favorite NFT art gallery in Somnium Space; you never know when the Metaverse will truly explode into the forefront of our digital lives.
On behalf of SOPRG team – Milan & Gustavo.